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Latin é’s CEO, Jason Torrico, is newest addition to Wharton DC Innovation Summit lineupletnetworks-0d-0a-09logo-final--1920x1080

Through its two channels - Latinpreneur and LETNetworks - Latin é is the #1 provider of English language content focused on the American Latino culture. That is why Latin é is positioning itself to capture a growing share of the $1.5 Trillion U.S. Hispanic market.

  • Chief Executive Officer Jason Torrico of Latin é is leading the way as the #1 provider of English language content focused on the American Latino culture for the U.S. Hispanic Market through its two online streaming channels on Roku LETNetworks and Latinpreneur. jason-torrico.087a-copy--1--copy

  • Through its two channels, Latin é is positioned to capture the $1.5 Trillion U.S. Hispanic market by focusing on lifestyle & entertainment shows, movies and short films on LETNetworks, while providing entrepreneurial lifestyle and business-related programs on Latinpreneur. His vision of providing content relevant to 2nd & 3rd generation American Latinos as well as a portal for non-Latinos to learn about Hispanic culture in the U.S. makes Jason Torrico a championing of diversity programming.

  • The perception of marketing to the Hispanic community with Spanish language only content is quickly changing, and Latin é is geared up as an innovator and ready to provide English language related content to fill in the ever growing gap in the U.S. Hispanic Market.

  • Hispanic Business Magazine reported that 49% of Hispanics prefer their content in English, but with 50,000 Latinos turning 18 every month for the next 20 years according to the U.S. Census and 1 out of every 4 millennials is Hispanic (Hispanic Pew), this number will only continue to grow.

 

Mr. Torrico cites impressive demographic data about his fast-growing audience:

  • Currently between 750k-1M impressions on average per week through our social media and digital properties
  • Primary Demographic 25 - 35 age group
  • Median income 100k-125k
  • Major Markets: NY, DC, Miami, PR
  • Viewership 55% women 45% men
  • 65% of audience has undergraduate degrees with another 10% with Graduate level degrees
  • Audience primarily speaks English and/or bilingual. 
 
  • Learn more about the U.S. Hispanic Market at the Wharton DC Innovation Summit by attending Session 6.3 (Track 6, Session 3) and follow Jason Torrico & Latin é on Facebook.

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