Member News - Milestones of our Leads Council and Other Members

Heinan Landa's Optimal Networks given award Kathleen Mattis, CFO, announces Neuronascent's first angel
Joe Semo speaks at Boardroom Summit
What are your achievements that other members should know?

Optimal Networks Recognized by The Alliance for Workplace Excellence
Founded by Wharton alum, Heinan Landa, who is also the Club's VP for our Leads Council and our CTO, Optimal Networks was recognized by The Alliance for Workplace Excellence with their 2008 Workplace Excellence Award. Optimal, one of only 62 companies honored with this award, was chosen as a visionary employer for their efforts in creating an environment in which employees experience personal and professional fulfillment. The Alliance selected Optimal for the honor for the company’s family-friendly policies and practices, strong employee health and wellness initiatives, comprehensive growth and learning opportunities, and commitment to corporate social responsibility and employee volunteerism.

Kathleen L. Mattis (WGS’84), CFO of Neuronascent, Inc. (, announces that her early stage drug disocvery company has landed their first angel investor group. The Company’s novel therapeutics, which are based on the science of neurogenesis and target Alzheimer’s disease, depression and ischemia, are in preclinical testing. Animal study results indicate a reversal of cognitive loss in aged mice to young levels. The Company owns all intellectual property rights.

Joe Semo (Wh. ‘73), Principal of the Semo Law Group (Washington, DC), will be a panelist on the subject of “The New World of Compensation Committees,” at the Annual Boardroom Summit cosponsored by Corporate Board Member Magazine and The New York Stock Exchange. The Annual Boardroom Summit is being held at the Grand Hyatt, New York, NY, on October 14-14, 2008.

Joe has posted several articles on the duties of Compensation Committees post-Sarbanes Oxley and recently addressed this topic for a BNA Audioconference (May 21, 2008). Links to these articles and to his presentation are found at

Selling to Your Customer Base: Up-Sell, Cross-Sell, Re-Sell: Free Seminar, 9/15/08

Are you a successful small business owner who wants to take your company to the next level? On Sept. 15, 2008 from 10am -1pm, Jeanne Rossomme of RoadMap Marketing and Sandi Chaisson, Your CFO on the Go, will present a free hands-on seminar on getting the most from your client base.

Jeanne and Sandi will show you how to evaluate your current customers and sales to uncover pockets of profitability. Through the use of a detailed case study and open discussions, you will not only learn powerful marketing and financial management techniques but will also learn how to apply them directly to your small business. To register, contact SCORE of Washington DC at or call (202) 272-0390.

Jeanne Rossomme, owner of RoadMap Marketing, advises small businesses in the Washington DC metro area on cost -efficient, high impact marketing techniques.

Sandi Chaisson, CPA, owner of Financial Freedom Inc., specializes in helping business owners improve their companies’ profits, cash flow, and growth prospects by understanding which customers and products/services are most profitable.

Jeffrey Adler, PRC, President of Centrac DC, was just a featured speaker at the American Marketing Association's Annual Marketing Research Conference. The title of the session was “The No Fly Zone: Virtual “Venues” for Conducting Qualitative Research.”

Virtual “venues” for conducting qualitative research are fast becoming an accepted means of gathering data, thanks to an increase in researcher and consumer comfort/familiarity, acceptance and use of internet technology. While there will always be a place for in-person qualitative research, online technologies facilitate a variety of interaction that is not generally possible in traditional settings, leading to a more robust experience, and richer data. The session discussed the 5 Ws (Who, What, When, Where, Why) and how to conduct virtual qualitative research.

Originally part of the Centrac family of marketing research companies, founded in 1971, Centrac DC is one of the country’s leading market research companies. The firm's national client base includes a broad spectrum of Fortune 500 and other companies. Like AMA, Centrac DC upholds the highest standards and is focused on the continual professional development of its staff, clients, and community. For more information, log on to the Centrac DC Web site at

Congratulations to Bernie Fisken, CPA, president of Fisken & Company, Bethesda. The Bethesda Gazette reports that he "has been elected to the Kellogg Foundation's College of Consultants. The Kellogg Foundation specializes in providing assistance to nonprofit organizations throughout the country. The Foundation's College of Consultants is a highly select cadre of consultants that assists nonprofits in strengthening their financial and administrative management capacities."