WHARTON - HBS CLUB LEADS COUNCIL - Bob London, CEO, Chief Listening Officers:
Burning the Whiteboard! Stop Braintorming & Ask Your Customers These 5 Questions
Join us at to meet other Wharton Club & HBS Club Members.
We meet on the 3rd Wednesday of every other month to promote & build each other's businesses
What: The Wharton-Harvard B-School Club Leads Council of DC is a regular business networking forum designed to grow member businesses through direct leads, information, best practices and support.
Specifics on this session:
Discussion of Topic:
- There five procative, highly insightful questions that your customers (or clients) and prospects will be happy to answer. Their responses might surprise you - and will definitely help you improve your messaging based on what's important from the customer's perspective. All you need to do is ask them!
- Bob London, a marketing advisor, UMD Dingman mentor and CEO of Chief Listening Officers, has helped hundreds of companies hear what their customers are really thinking. He will lea a fun and engaging session to ehlp you discover what he calls the customers' 'Elevator Rant' - the problems they complain about when you're not around.
- Whether you're a business owner, CEO, marketing or business development executive, or sales person, understanding your current - and prospective - customers' rants will enable you to:
- Gain insight into what is actually meaningful and important to your customers
- Leverage those insights to differentiate your product, service or pitch, and
- Market and sell to your customers in their real world language, not marketing speak or professional jargon
When: 12:00 pm to 1:30 pm on 3rd Wednesday of every other month - mark your calendar:
2017 Schedule - Mark Your Calendar - topics and speakers to be announced:
- February 16
- April 19
- June 21
- September 20
- November 15
- December 2 (Special Holiday Party)
MD: Meets this monthly at the offices of Snyder Cohn, 11200 Rockville Pike, Suite 415, Rockville, MD 20852. Parking is available in the garage. Please call 301-652-6700 if you have any trouble finding the building (across from White Flint).
Cost: Early Bird: Lunch costs $25/person for inclusive of tax, tip and non-alcoholic beverages, for meal and non-alcoholic beverage selections, for current Wharton Club & HBS Club members, through the prior Friday.
After that, online or walk-in: 35/person. You pay only for the meetings you attend (unlike some other groups where you pay each time, whether or not you attend).
In addition, non-members/guests pay $35/person and need advance approval to attend, unless it's an open session (no advance approval needed)
Who: You! If you are a committed owner or leader of a business in the DC area who wishes to benefit from the support and exchange of like-minded leaders. Requirements for membership are simple:
- You must be a Wharton alum and a current member of the Wharton Club or HBS alum and current member of HBS Club, or invited by a Member of one of those Clubs and approved by the Council.
- You must be willing to regularly attend and participate in WHBSLC meetings
- You may not have a competitive conflict with a current active WHBSLC member.
- Contact Heinan Landa for more information or answers to any questions you may have: firstname.lastname@example.org
About the DC Wharton-Harvard B-School Club Leads Council:
What It Is, Why It May Be Good for You
By Jeanne Rossomme, WG88, Roadmap Marketing
The Wharton Leads Council of DC founded by Heinan Landa has been a positive force for Wharton Club of DC members for well over a decade, and is still going strong. . As a successful entrepreneur of a growing IT company (Optimal Networks), Heinan was looking for opportunities to both gain and share new clients. Heinan's energy and commitment have set the tone for what is now a dynamic, supportive group of entrepreneurs and business leaders.
At the end of 2007, we surveyed current members on the value of belonging and actively participating in the Leads Council. Their comments were many but can be summarized in a few key areas, and in general, even at this time, the same points remain keystones of the Wharton Leads Council, now in its 6th successful year:
Sharing of direct business leads
The focus of the Wharton Leads Council continues to be on the passing of direct and indirect business leads. Each session, members report back on contacts given and received for new clients, potential inve
stors, employees and suppliers. Each member has a testimonial on how the WLC has helped grow his or her business.
- The WLC has provided me with high quality business associates that have helped me take my business up several notches. The group has also provided me with a plethora of direct business leads and even one successful acquisition target. None of these things would have been possible without the tremendous friendship and support of all the group members.
- I have received several direct client referrals (and each one was a surprise, sometimes even coming from people no longer active in the group).
Camaraderie and support
With the shared Wharton experience, WLC members provide support and energy to one another. The atmosphere of WLC meetings is relaxed and non-threatening, constructive and positive.
- WLC is a secure, nonjudgmental audience for vetting ideas and business solutions.
- Great caliber of folks to network with; everyone seems so willing to help you when you ask for it - whether it's on a issue you're facing in managing your business or a contact that you're looking to make.
Sharing of small business owner best practices
Each month a WLC meeting is dedicated to a “Member Spotlight”. (New members are invited to host one of these sessions after six months of active participation in the group.) The host member provides a business overview so that the entire group better understands the direction and needs of the business. In addition, the member share best practices in their area of expertise so that all in the group may benefit.
- The group has been tremendously valuable in terms of providing a true group of "peers" with whom to exchange ideas and advice, and in terms of general networking. It is difficult for Wharton Alumni to find "peers" outside of the Wharton community!
Sharing of functional and industry expertise
At regular intervals throughout the year, the WLC dedicates certain meetings to “roundtable” discussions. Focused on a particular functional or industry discipline, these sessions allow members to discuss current dilemmas or goals and gain the feedback of their peers.
- Extremely good value in getting sounding board to one's new business ideas and old problems from bright, capable and friendly members.
Jeanne Rossomme is President of RoadMap Marketing, providing marketing expertise and direction to small businesses.
To learn more about the Wharton Leads Council, email Heinan Landa at email@example.com or call
at (240) 499-7900.
You can also go to www.optnw.com/page/wharton for a list of current Council members and links to other useful Leads Council pages.
And mark your calendar to make your mark in your business, with the benefits being shared by members of the Leads Council!