Join us at our MD location to meet other Wharton Club & HBS Club Members.
We meet on the 3rd Wednesday of every month to promote & build each other's businesses
Topic: Let's Talk Culture!

What: The Wharton-Harvard B-School Club Leads Council of DC is a regular business networking forum designed to grow member businesses through direct leads, information, best practices and support.

Specifics on this session:

Discussion of Topic: Let's Talk Culture!

Best Cultures for a Productive & Engaged Workforce: 

Roundtable Discussion led by Eddie Snyder, CPA, the CEO of Snyder Cohn

Today, most business owners and leaders consider "culture" one of the most urgent issues to address within their organizations. 

This should come as no surprise, as our businesses feel the impact of culture in two major ways:

  • Attracting new employees. About 95% of candidates place culture above compensation when searching for a position.If a prospective employee does some research on your company, what will they find? Will your firm's reputation cost you top talent, or help you attract it?
  • Engaging and retaining current employees. Gallup research reports that 51% of employees are disengaged, and 17.5% are actively disengaged. How would YOUR employees categorize themselves? How do you think this impacts your bottom line?

Although you can't create culture overnight, their are tried and true best practices that will help get your business on the right track. We'll talk about what works, what doesn't, and the impact a positive corporate culture can have on your company's success.

And since Snyder Cohn has been named one of the "Best Places to Work for Millennials" and "One of Best Accounting Firms to Work For" - time and time again - Eddie will be the perfect person to lead this discussion.

***********Click here to register.

When: 12:00 pm to 1:30 pm on 3rd Wednesday of each month - mark your calendar:

2016 Schedule - Mark Your Calendar - topics and speakers to be announced:

  • January 20
  • February 17
  •  March 16
  • April 20
  • May 18
  • June 15
  • September 21
  • October 19
  • December 21


MD: Meets this month at the offices of Snyder Cohn, 11200 Rockville Pike, Suite 415, N. Bethesda, MD 20852 (Parking under building; please bring in your parking ticket to get it stamped at the front desk of Snyder Cohn (This month is NOT at the offices of Optimal Networks, Inc. 15201 Diamondback Drive, Suite 220, Rockville, MD 20850 . Parking is available in lot in front and rear of the building.

Cost: Early Bird: Lunch costs $20 for MD inclusive of tax, tip and non-alcoholic beverage, for meal and non-alcoholic beverage selections, for current Wharton Club & HBS Club members, through the prior Friday.

After that, online or walk-in: 28/person for MD. You pay only for the meetings you attend (unlike some other groups where you pay each time, whether or not you attend).

In addition, non-members pay $39 and need advance approval to attend, unless it's an open session (no advance approval needed)

***********Click here to register.

Who: You! If you are a committed owner or leader of a business in the DC area who wishes to benefit from the support and exchange of like-minded leaders. Requirements for membership are simple:

  • NORMALLY,, You must be a Wharton alum and a current member of the Wharton Club or HBS alum and current member of HBS Club, or invited by a Member of one of those Clubs and approved by the Council.
  • THIS MONTH, ALL Wharton Club members and invitees are welcome.
  • You must be willing to regularly attend and participate in WHBSLC meetings
  • You may not have a competitive conflict with a current active WHBSLC member.
  • Contact Heinan Landa for more information or answers to any questions you may have: hlanda@optimalnetworks.com


About the DC Wharton-Harvard B-School Club Leads Council:

What It Is, Why It May Be Good for You

By Jeanne Rossomme, WG88, Roadmap Marketing

The Wharton Leads Council of DC founded by Heinan Landa has been a positive force for Wharton Club of DC members for well over a decade, and is still going strong. . As a successful entrepreneur of a growing IT company (Optimal Networks), Heinan was looking for opportunities to both gain and share new clients. Heinan's energy and commitment have set the tone for what is now a dynamic, supportive group of entrepreneurs and business leaders.

At the end of 2007, we surveyed current members on the value of belonging and actively participating in the Leads Council. Their comments were many but can be summarized in a few key areas, and in general, even at this time, the same points remain keystones of the Wharton Leads Council, now in its 6th successful year:

Sharing of direct business leads

The focus of the Wharton Leads Council continues to be on the passing of direct and indirect business leads. Each session, members report back on contacts given and received for new clients, potential investors, employees and suppliers. Each member has a testimonial on how the WLC has helped grow his or her business.

  • The WLC has provided me with high quality business associates that have helped me take my business up several notches. The group has also provided me with a plethora of direct business leads and even one successful acquisition target. None of these things would have been possible without the tremendous friendship and support of all the group members.
  • I have received several direct client referrals (and each one was a surprise, sometimes even coming from people no longer active in the group).

Camaraderie and support

With the shared Wharton experience, WLC members provide support and energy to one another. The atmosphere of WLC meetings is relaxed and non-threatening, constructive and positive.

  • WLC is a secure, nonjudgmental audience for vetting ideas and business solutions.
  • Great caliber of folks to network with; everyone seems so willing to help you when you ask for it - whether it's on a issue you're facing in managing your business or a contact that you're looking to make.

Sharing of small business owner best practices

Each month a WLC meeting is dedicated to a “Member Spotlight”. (New members are invited to host one of these sessions after six months of active participation in the group.) The host member provides a business overview so that the entire group better understands the direction and needs of the business. In addition, the member share best practices in their area of expertise so that all in the group may benefit.

  • The group has been tremendously valuable in terms of providing a true group of "peers" with whom to exchange ideas and advice, and in terms of general networking. It is difficult for Wharton Alumni to find "peers" outside of the Wharton community!

Sharing of functional and industry expertise

At regular intervals throughout the year, the WLC dedicates certain meetings to “roundtable” discussions. Focused on a particular functional or industry discipline, these sessions allow members to discuss current dilemmas or goals and gain the feedback of their peers.

  • Extremely good value in getting sounding board to one's new business ideas and old problems from bright, capable and friendly members.

Jeanne Rossomme is President of RoadMap Marketing, providing marketing expertise and direction to small businesses.


To learn more about the Wharton Leads Council, email Heinan Landa at hlanda@optimalnetworks.com or call
at (240) 499-7900.
You can also go to
www.optnw.com/page/wharton for a list of current Council members and links to other useful Leads Council pages.

And mark your calendar to make your mark in your business, with the benefits being shared by members of the Leads Council!