WHARTON - HBS CLUB LEADS COUNCIL - Chris Gavin, CEO, Digitech Marketing: How to Market your Business Effectively on Social Media in 2018  

Join us at to meet other Wharton Club & HBS Club Members.
We meet on the 3rd Wednesday of every other month to promote & build each other's businesses

What: The Wharton-Harvard B-School Club Leads Council of DC is a regular business networking forum designed to grow member businesses through direct leads, information, best practices and support.

Specifics on this session:

Join us Wednesday, February 21 from 12:00 - 1:30 at the offices of Optimal Networks for a look ahead at how social media is changing, and what this means for our marketing efforts for the year ahead. 

  • Chris Gavin, CEO and Founder of Digitech Marketing, presents How to Market your Business Effectively on Social Media in 2018 
  • He'll cover:
    • Why TV, Radio, Billboards, Display Ads, and Google Pay-Per-Click (PPC) can ruin your company's finances if you let them, and if don't know how to get the best SM values
    • Where to market in 2018 - the top trends in 2018 and beyond
    • Why Facebook is so powerful now
    • Why Content is King, and Engagement is Queen
    • The platforms, technologies & processes that are driving changechris-headshot-no-background
    • The Future 24/48 months for social media
    • Examples of the companies that are capitalizing on the trends, and lessons you can learn from them
  • Key takeaways include:
    • Analyzing your SM baseline today
    • Top 3 SM initiatives 2018-2019 to get the best ROI
  • Hope to see you there! 
  • Who Should Attend:
    • Any business owner, CEO, marketing or business development executive who is looking to get the best ROI out of their social media efforts.
    • This includes B2B and B2C businesses of all sizesfrom startups to Fortune 500, in virtually every industry and even G2C (Government to Consumers, i.e., voters, constituents, etc.)

​​***********Click here to registersocial-media-images

When: 12:00 pm to 1:30 pm on 3rd Wednesday of every other month - mark your calendar:

2018 Schedule - Mark Your Calendar - topics and speakers to be announced:

  • February 21
  • April 18
  • June 20
  • September 19
  • November 14


MD: Meets this month at the offices of Optimal Networks, Inc. 15201 Diamondback Drive, Suite 220, Rockville, MD 20850 . Parking is available in lot in front and rear of the building. You need to get a parking pass in advance (or from Lauren Meineke at Optimal after you arrive, to post on your windshield) to avoid possible ticketing and towing.

Cost: Early Bird: Lunch costs $25/person for inclusive of tax, tip and non-alcoholic beverages, for meal and non-alcoholic beverage selections, for current Wharton Club & HBS Club members, through the prior Friday. If you're a Member, you may also bring up to 3 guests at the same per person rate for this OPEN SESSION.

  • After that, online or walk-in: 35/person. You pay only for the meetings you attend (unlike some other groups where you pay each time, whether or not you attend).
  • In addition, non-members pay $35/person and normally need advance approval to attend, unless it's an OPEN session (no advance approval needed), such as this one.

***********Click here to register.

Who: You! If you are a committed owner or leader of a business in the DC area who wishes to benefit from the support and exchange of like-minded leaders. Requirements for membership are simple:

  • You must be a Wharton alum and a current member of the Wharton Club or HBS alum and current member of HBS Club, or invited by a Member of one of those Clubs and approved by the Council.
  • You must be willing to regularly attend and participate in WHBSLC meetings
  • You may not have a competitive conflict with a current active WHBSLC member.
  • Contact Heinan Landa for more information or answers to any questions you may have: hlanda@optimalnetworks.com


1:00PM - 2:30PM Wed 21 Feb 2018 ( Timezone: Eastern )


Optimal Networks
15201 Diamondback Drive Suite 220
Rockville, MD 20850 USA

[ Get Directions ]

Look Who's Coming:

David Hilger
  Drone Engineering Services
Susan Hilger
  Drone Engineering Services
Stephanie Katz
Dale Corirossi
  Potomac Capital Group
Jeffrey Adler
Edward Snyder
  Snyder Cohn
Heinan Landa
  Optimal Networks, Inc.
Nanda Setlur
Alan Schlaifer
  Wharton School Club of DC
... a total of 9 guests.
Note: to opt out from this list please sign in, go to My Account and change your preferences under My RSVPs.


About the DC Wharton-Harvard B-School Club Leads Council:

What It Is, Why It May Be Good for You

By Jeanne Rossomme, WG88, Roadmap Marketing

The Wharton Leads Council of DC founded by Heinan Landa has been a positive force for Wharton Club of DC members for well over a decade, and is still going strong. . As a successful entrepreneur of a growing IT company (Optimal Networks), Heinan was looking for opportunities to both gain and share new clients. Heinan's energy and commitment have set the tone for what is now a dynamic, supportive group of entrepreneurs and business leaders.

At the end of 2007, we surveyed current members on the value of belonging and actively participating in the Leads Council. Their comments were many but can be summarized in a few key areas, and in general, even at this time, the same points remain keystones of the Wharton Leads Council, now in its 6th successful year:

Sharing of direct business leads

The focus of the Wharton Leads Council continues to be on the passing of direct and indirect business leads. Each session, members report back on contacts given and received for new clients, potential inve

stors, employees and suppliers. Each member has a testimonial on how the WLC has helped grow his or her business.


  • The WLC has provided me with high quality business associates that have helped me take my business up several notches. The group has also provided me with a plethora of direct business leads and even one successful acquisition target. None of these things would have been possible without the tremendous friendship and support of all the group members.
  • I have received several direct client referrals (and each one was a surprise, sometimes even coming from people no longer active in the group).


Camaraderie and support


With the shared Wharton experience, WLC members provide support and energy to one another. The atmosphere of WLC meetings is relaxed and non-threatening, constructive and positive.


  • WLC is a secure, nonjudgmental audience for vetting ideas and business solutions.
  • Great caliber of folks to network with; everyone seems so willing to help you when you ask for it - whether it's on a issue you're facing in managing your business or a contact that you're looking to make.

Sharing of small business owner best practices

Each month a WLC meeting is dedicated to a “Member Spotlight”. (New members are invited to host one of these sessions after six months of active participation in the group.) The host member provides a business overview so that the entire group better understands the direction and needs of the business. In addition, the member share best practices in their area of expertise so that all in the group may benefit.


  • The group has been tremendously valuable in terms of providing a true group of "peers" with whom to exchange ideas and advice, and in terms of general networking. It is difficult for Wharton Alumni to find "peers" outside of the Wharton community!


Sharing of functional and industry expertise

At regular intervals throughout the year, the WLC dedicates certain meetings to “roundtable” discussions. Focused on a particular functional or industry discipline, these sessions allow members to discuss current dilemmas or goals and gain the feedback of their peers.

  • Extremely good value in getting sounding board to one's new business ideas and old problems from bright, capable and friendly members.

Jeanne Rossomme is President of RoadMap Marketing, providing marketing expertise and direction to small businesses.


To learn more about the Wharton Leads Council, email Heinan Landa at hlanda@optimalnetworks.com or call
at (240) 499-7900.
You can also go to
www.optnw.com/page/wharton for a list of current Council members and links to other useful Leads Council pages.

And mark your calendar to make your mark in your business, with the benefits being shared by members of the Leads Council!


***********Click here to register.