National Press Club Communicators' Summit 2018 - Today's Biggest Challenges: New Technologies & Inter-Generational Communications


  • How new technologies (including Artificial Intelligence & Virtual Reality) help PR professionals & journalists with effective story telling and reaching audiences.

  • Using inter-generational -- even multicultural -- language that resonates & engages toward action

  • October 31, 2018 8:30 AM
  • Location: Ballroom

On Wednesday, October 31, the National Press Club will host its annual Communicators’ Summit in 2018-10-31-communicator-summit_newerthe National Press Club, Ballroom -- located at 529 14th Street, NW -- 13th floor. This year's program will address new technologies (including Artificial Intelligence and Virtual Reality) that can help public relations professionals and journalists with effective story telling and reaching audiences. At the same time, because technology has opened doors for consumers to get news and information via numerous platforms, communicators need to reach them not just by those platforms, but by using inter-generational -- even multicultural language that resonates and engages towards some action -- to buy a product, to vote a particular way, support a POV or even just to inform or educate.


8:00-8:30 a.m. – Registration/Networking/Continental Breakfast

8:30-8:35 a.m. – Welcome remarks

8:35-9:35 a.m. -- Francesco Marconi, R&D Chief, The Wall Street Journal, will discuss how Artificial Intelligence is delivering new tools that advance the work of journalists and communicators.

9:35-9:45 a.m. – BREAK

9:45-11:00 a.m. -- Session I: Understanding Generational Communications -- from Millennials, GEN-Y Z, GEN-Y. How to understand these generations from a communicator and journalist POV and how to reach them with messaging in order to influence and drive change, AND how to work and communicate with these people in the most effective way.

  • Shira Harrington – CEO of Purposeful Hire, Inc
  • Omar Jones – Brigadier General, U.S. Army, Chief of Public Affairs 
  • Matt Bennett – Executive Vice President, Corporate Communications, Motion Picture Association of America
  • Karen Addis – President & CEO at Addis Communications & National Press Club member (Moderator)

11:00-11:15 a.m. – BREAK

11:15 a.m.-12:30 p.m. -- Session II: How media organizations are using different technologies and re-purposing news content to reach readers across various audiences (be they generational, multi-cultural, etc) and how can communicators help journalists and media organizations make their jobs easier knowing that content is edited to fit various audiences?

  • Mary Nahorniak – Deputy Managing Editor of Digital, USA Today
  • Derek Wallbank – Team Leader, Bloomberg First Word
  • Joanie Vasiliadis – Director of Digital Content, TEGNA
  • Lindsay Murphy – VP, Racepoint Global & National Press Club member (moderator)

12:30-1:45 p.m.-- Lunch/Luncheon Speaker: Frank Sesno, Director of the School of Media and Public Affairs at George Washington University. Sesno will discuss challenges and opportunities, along with take-aways and lessons for today’s communicators – not just how to use innovation get one's message out to key audiences (via various platforms), but also what are some issues (be they technological, generational, or even political) that get in the way of good communications. Moderated by Andrea Edney, President of the National Press Club.

1:45-2:00 p.m.-- Closing Remarks

Event details:
WHERE: National Press Club
529 14th Street NW
13th Floor - Ballroom
Washington, DC 20045
WHEN: Wednesday, October 31 2018
8:30 am-2:00 pm


8:30AM - 2:00PM Wed 31 Oct 2018 ( Timezone: Eastern )


National Press Club
14th & F Sts, NW 13th Floor, Ballroom
Washington, DC 20045 USA

[ Get Directions ]

Look Who's Coming:

Alan Schlaifer
  Wharton Club of DC
Helen Qubain
  Story Goldmine
... a total of 2 guests.
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