National Press Club launches New series to connect journalists, communicators with diverse thought leaders, Sept. 16

Building relationships and tapping into the ast-growing $1.5 Trillion+ Latino market in the U.S. with comments by leading Hispanic communicators anemma-carrascod officials. Wharton Club members & guests invited.

  • Emma Carrasco, senior vice president of global engagement at the National Geographic Society, will be a panelist in a Sept. 16 National Press Club program focused on helping journalists and communicators build relationships with the Latino community..
  • The National Press Club's Communicator and Events Teams are collaborating to produce a series of programs to convene journalists and communicators with top communications officials from diverse communities.
  • The series launches at 8:30 a.m. Monday, Sept. 16, with "Communicators and Journalists: Build Beneficial Relationships with U.S. Latino Thought-Leaders." Tickets are $25 for Club members and $30 for non-members and can be purchased online. The ticket price includes breakfast.
  • Kicking off Hispanic Heritage Month, the program will feature Latino officials from media, communications and community organizations who will offer insights into the U.S. Latino market and illustrate the socio-demographic and economic diversity of U.S. Latinos.
  • The goal of the series is to open an ongoing dialogue based on cultural appropriateness and inclusion. The panel will provide tool kits of data, publications and practical tips for working more closely with the expansive U.S. Latino community.

Moderator:

  • Ray Suarez, a broadcast journalist. Suarez was the John J. McCloy Visiting Professor of American Studies at Amherst College, the host of "Inside Story" on Al-Jazeera America Story, and a senior correspondent for PBS Newshour until 2013.

Panelists:

  • Rosemary Ravinal, CEO, RMR Communications Consulting, LLC. Ravinal is the former vice president for corporate communications/U.S. Hispanic Consumer/Broadcasting/Entertainment, Univision Communications; and a former corporate communications and broadcast executive at A&E Television and SONY Mobile Communications.
  • Emma Carrasco, senior vice president of global engagement at the National Geographic Society. She leads strategic engagement and outreach efforts with key stakeholders around the world. Carrasco’s career spans more than 30 years in strategy, engagement, marketing, branding, media, and communications with such major national and international brands as National Public Radio (NPR), Univision, McDonald’s Corporation, Nortel Networks, and Fleishman Hillard.
  • (Jose) Antonio Tijerino, president and chief executive, Hispanic Heritage Foundation. Tijerino is the former public relations director for Fannie Mae Foundation. He's also a former communications official with Nike, Inc. (Cohn & Wolfe and Burson-Marsteller).

Despite ongoing challenges, U.S. Latinos are making substantial contributions to U.S. economic growth, including accounting for 75% of all U.S. labor force growth over the last six years, according to Nielsen.

The U.S. Latinx buying power has risen from $213 billion in 1990 to $1.5 trillion in 2018. It is expected to rise to $1.9 trillion in 2023. The change from 1990 to 2018 represents an increase of 212%, a growth rate more than double the non-Hispanic growth of 92% over the same period.

 

Schedule:

  • Breakfast from 8:30-9:00 a.m.
  • 9-10 a.m.: Discussion and Q&A from the audience.

Where: National Press Club, Ballroom, 13th Floor, 14th & F Streets, N.W., just two blocks from Metro Center
Metro, Parking: Metro Center; several private garages within a few blocks.
Attire: Business
Reservations: $30/person for current Wharton Club members and their guests only. You must reserve in advance on our site. We have only a limited number of seats, so Members may purchase seats only for themselves and up to three guests, if desired. (Photo: on the Natl Press Club website, press.org)

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