Virtual Book
Event: Bill Novelli, Penn Alum, Wharton Award Recipient, "Good Business”

Bill Novelli, a pioneer of social marketing, will discuss his book, Good Business: The Talk, Fight, Win Way to Change the World. All welcome. 

• Virtual Event:  

• Bill Novelli, one of the pioneers of social marketing, will discuss his book, Good Business: The Talk, Fight, Win Way to Change the World, at a National Press Club Headliners Book Event at 1 p.m. on Friday, January 29. 
• In Good Business, Novelli aims to prove that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems) and argues that you can make a positive social difference regardless of what business you are in or where you are in your career. 
• This one-hour program will stream live.
• Novelli founded and oversees the Business for Impact program at Georgetown University's McDonough School of Business. Previously, he was CEO of AARP, the founder/president of the Campaign for Tobacco-Free Kids, executive vice president of CARE (the international relief and development NGO), and co-founder/president of Porter Novelli, a global PR agency for social impact.
• A Penn alum, several years ago, he won the Joseph Wharton Award from the Wharton Club of DC.

 ***

When: Friday, January 29, 2021 (at 2:00 pm)

Where: Online: 

 ***

• Click here to buy tickets!!!(Or Register FREE, whether or not you're a Member)(Confirming email will contain the URL for the Online session)

• REGISTER for THIS EVENT (Free for All!)