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What makes a pitch email get opened? Why do some stories get covered while others never make it past the inbox?
Join the Washington, D.C. Regional Chapter of Les Dames d'Escoffier for an honest and practical conversation with editors and reporters about how the media landscape has evolved and what stories are most likely to get noticed today.
Moderated by Dame Kristen Schott, Philadelphia magazine, you’ll also hear from:
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Tina Borgatta, Orange Coast magazine, (Les Dames LA/OC)
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Pat Cobe, Restaurant Business, (Les Dames New York)
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Anna Spiegel, Axios (Les Dames DC)
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Kae Lani Palmisiano, Philadelphia magazine and WHYY's Check, Please! Philly
This session is perfect for PR professionals looking to sharpen their pitching strategy and for chefs, restaurateurs, founders, and operators who handle their own media outreach. Your story matters, whether you work with an agency or manage your own publicity.
We’ll talk about:
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What makes a pitch stand out and what turns editors and reporters off
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How to shape an idea so it feels timely, relevant, and newsworthy
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Trends in food, beverage, and hospitality coverage right now
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Building relationships with the media that last
If you want to tell your story effectively and reach the right audience, this conversation is for you. We hope you’ll join us at the table.
Open to Les Dames members and the public. Registration required.
Zoom link will be emailed to registrants the day before the event.
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