start small, FINISH BIG: Wharton Entrepreneurial Conf, 11/17

You are invited to attend this popular event
at Philadelphia's Union League Club
Register early: this program always sells out

Start Small, Finish Big.

The Wharton Entrepreneurship Club and the Wharton Graduate Association are proud to present the 10th Annual Wharton Entrepreneurship Conference - one of the East Coast's largest and most widely attended annual Entrepreneurship Conferences. Last year's conference attracted over 500 attendees and this year we anticipate increasing our audience to exceed more than 700 entrepreneurs, business leaders and students.

This year's theme for the Wharton Entrepreneurship Conference continues to exemplify the global spirit of entrepreneurship. The conference will focus on entrepreneurial success stories of humble beginnings leading to great successes. By presenting an array of panels covering different paths to entrepreneurship, industry trends and personal success stories we will engage the entrepreneurial community in a dialogue that motivates them to "start small, FINISH BIG". We invite you to share the learning and experience of our distinguished panelists and start the journey to unleash your true potential.

The journey in between includes building a team, developing a compelling product or service, obtaining funding, and finally bringing the product to market. The 2006 Wharton Entrepreneurship Conference seeks to present these stories to the entrepreneurial community in a manner that is relevant to today’s entrepreneurs.


Here are a few highlights from the agenda and the overall schedule:

8:00 - 9:00 Sponsored Breakfast and Registration
9:00 - 10:00 Sam Hamadeh, Founder, Vault Inc. - Morning Keynote
10:15 - 11:25 Turning Your Idea into Reality Real Estate Entrepreneurship Entrepreneurship Via Acquisition
11:40 - 12:50 Building Human Assets Healthcare Entrepreneurship Women in Entrepreneurship
1:00 - 2:20 Darius Bikoff, Founder & CEO, Glaceau, owner of vitaminwater, smartwater, fruitwater brands - Lunch Keynote
2:30 - 3:40 How to Pitch to a VC Emerging and Enabling Technologies Building a Global Value Chain
3:40 - 4:35 Networking Coffee Break
4:35 - 5:45 Negotiations Corporate Entrepreneurship Under 40 Success Stories
5:45 - 7:00 Sponsored Reception
Entrepreneurship 101 Industry Verticals
Types of Entrepreneurship Entrepreneurial Success Stories

The 2006 Wharton Entrepreneurship Conference is pleased to present the following distinguished keynote speakers, each of whom represents ready practitioners of "Start Small Finish Big."

Sam Hamadeh

Sam Hamadeh

Founder, Vault Inc.

Sam Hamadeh is Founder and President of New York based Vault Inc., the leading media company for career information. Founded in 1997 in Sam's Manhattan apartment upon his graduation from business and law school, Vault has grown to become the most influential source of objective, independent information on careers and employers with offices in New York and London. He has been named to the "Silicon Alley 100: The 100 Most Influential Media Executives in New York" for the last two years. He also serves on the Board of Managers of the University of Pennsylvania Law School and in 2002 was named by the Law School as their "Young Alumnus of the Year." He has received numerous additional honors including Finalist - Harvard Business School Club of New York "Entrepreneur of the Year" and "Crain's Small Business of the Year 2005".

Sam holds an M.B.A (1997) from the Wharton School at the University of Pennsylvania, a J.D. (1997) from the University of Pennsylvania Law School, and a B.A. (1992) from UCLA. He is also a licensed attorney and member of the New York Bar. Prior to founding Vault, Sam founded a customized-textbook publishing company in Los Angeles and held summer associate positions at the investment banks Goldman Sachs and Morgan Stanley and the law firms Skadden Arps, and Cravath, Swaine & Moore. He has also authored or co-authored eight books, including Business School Companion, published by Random House while Sam was an MBA student at Wharton, and The Vault Guide to Schmoozing.

Darius Bikoff

J. Darius Bikoff

Founder and CEO of Glacéau, the owner of vitaminwater, smartwater, fruitwater brands

Darius's vision fulfilled the need for "better water" and he created a winning product. Glaceau has experienced more than 200% compounded annual growth since its inception and now sells more than five million bottles daily. Glaceau recently sold a 30% stake to India’s Tata Tea for $677 million. Darius is also a keen sailor, wind surfer and water skier.

During a New York city water contamination scare in the early 1990's, J. Darius Bikoff searched his local supermarket for a safe alternative to tap water and a more differentiated option than spring water and realized that there was a void in the water industry. Further research and his desire to lead a healthier lifestyle prompted his quest to create better water for himself, which he thought others would want too. This led to the vision of glacéau, a company that would forever change the bottled water industry, and become widely recognized as the iconic brand of the health and wellness revolution.

Formed in 1996 and representing "a fresh new approach to water", Glacéau is the leader of the enhanced water category. Today the company produces with three unique product lines: vitaminwater® (nutrient-enhanced), fruitwater® (flavor-enhanced) and smartwater® (electrolyte-enhanced). The mission of the company is to provide you with something healthier to drink that's free of artificial sweeteners, chemical preservatives and other ingredients that are hard to pronounce.

Bikoff has a history of innovative breakthroughs, including the patented 20-ounce sports bottle which was developed in 1991 and is in a number of museum permanent collections including the Smithsonian. He was awarded Brandweek's "Marketers of the Next Generation" in 2000, named one of Crain's "New York's Top Entrepreneurs" in 2001, and was an Ernst and Young "Entrepreneur of the Year" finalist in 2003.

Bikoff is frequently interviewed for national television segments, with past appearances on nightly news with Brian Williams, Good Morning America, the Early Show, Extra, Entertainment Tonight, CNN, MSNBC, CNBC and local news programs across the country. He is also regularly profiled in feature articles as an industry, marketing and entrepreneurial expert including a February 2006 piece in the Wall Street Journal, "Move Over, Coke", and a cover story in Fortune Small Business in 2003.

A seasoned speaker, Bikoff is often called upon by leading colleges and universities across the country including Harvard, the University of Pennsylvania, the University of Michigan and New York University to educate and inspire future leaders, as well as by national associations to educate and motivate professionals. Bikoff was profiled in two books, Leadership Secrets of the World's Most Successful CEO's (Dearborn Trade Publishing, 2004) and Inside the Minds: The Food and Beverage Industry (Aspatore, Inc. 2004).

Bikoff serves on the board of the Visiting Nurse Service of Greater New York.

A graduate of Colgate University with a bachelor of arts degree, Bikoff currently resides in New York city with his family.

The 2006 Wharton Entrepreneurship Conference is pleased to present the following panels for the
Entrepreneurship 101, Industry Verticals, Types of Entrepreneurship and Young Entrepreneurs tracks.

Entrepreneurship 101
Turning Your Idea into Reality
This panel will feature entrepreneurs who conceived their ideas while at UPenn and used the resources made available by Wharton and UPenn to build their businesses. The panelists will share their experiences on how best to utilize these resources in making their idea a reality.

Building Human Assets Workshop
The success of every entrepreneurial venture depends on identifying and building a winning team to bring its product or service to market. This is not only limited to initial team formation but also developing sound organizational practices that will continue to define the level of success the business will enjoy in the future. This workshop will be led by Professor Campbell from WEP.

How to Pitch to a VC Workshop
The purpose of this workshop is to help demystify some of the myths and lore surrounding pitching your idea to a VC. The workshop will feature prominent VCs who will judge real business plans that are presented by entrepreneurs in front of a live audience. Negotiations Workshop
Professor Diamond, who teaches one of the most sought after classes at Wharton will return to WEC. His workshop is extremely well attended and continues to be the highlight of the conference schedule year after year.

Industry Verticals
Real Estate Entrepreneurship
Planning on building a multi-million dollar real estate empire? See yourself as the next Donald Trump or feel that single family housing is the next big thing? Listen to valuable insights and lessons learnt from entrepreneurs that have ridden the real estate roller coaster to success.

Healthcare Entrepreneurship
Philadelphia is the hub of pharmaceutical and biotech activity on the east coast. The winners of this year’s Wharton Business Plan Competition (WBPC) were entrepreneurs with a biotech business model. The panel will explore the latest trends in the biotech space as well as identify the resources available at UPenn and the greater Philadelphia area to develop and make your healthcare venture a reality.
Emerging Technologies Entrepreneurship
Many entrepreneurs with a ground breaking emerging technology concept struggle to establish the viability of their idea and many fail to capitalize on the opportunity. Our panelists will details the latest trends in emerging technologies and detail the steps one needs to take to move from emerging technology concept to emerging technology commercialization.

Types of Entrepreneurship
Corporate Entrepreneurship
Corporate entrepreneurship programs can be very effective at seeding technology innovation; however, capturing these innovations often proves difficult. Our panelists will address the challenges they have faced and discuss topics such as best practices for developing a global corporate venturing and partnering strategy, the merits of different corporate venturing models, and successful models demonstrating how large corporations can work effectively with traditional venture capital firms to grow their businesses.

Entrepreneurship via Acquisition
Why spend time coming up with new ideas or undertake the risk of building something from scratch? Buying and growing an existing business is a model that has proven to generate substantial returns with comparably lower risk. Hear from entrepreneurs who have chosen this path – some of whom even did so while at school!

Young Entrepreneurs
Under 40 Success Stories
They did it, you can too! Our panelists are all successful entrepreneurs who have created and sold businesses. At our session, they will share their inspiring stories and give specific advice on fundraising, capturing your first customer, and conquering the fear that you’re too young. Women in Entrepreneurship
The WEC plans to celebrate women in entrepreneurship through our panel that will showcase successful women-owned business started by UPenn and Wharton alumnae. Successful women entrepreneurs will not only discuss their paths to entrepreneurship but identify some of the private, state, and federal resources available to them to help build their businesses.

The 2006 Wharton Entrepreneurship Conference is pleased to present two entrepreneurial workshops as part of the Entrepreneurship 101 track:
Negotiations and Risk Transfer.
Negotiations Workshop: Professor Stuart Diamond, Practice Professor of Legal Studies; Pietro and Elvira Giorgi Lecturer in Law; Adjunct Professor of Law. WEC is proud to present one of Wharton's finest faculty members, Professor Stuart Diamond, who will lead attendees in a stimulating, interactive negotiations case relevant to entrepreneurs.

A resident of Pennsylvania, Mr. Diamond is a Professor of Legal Studies at The Wharton School of the University of Pennsylvania, an Adjunct Professor of Law at Penn Law School and is president of Global Strategy Group, a consulting firm, of Philadelphia.

Mr. Diamond has been an officer or director in a variety of entrepreneurial ventures, including wireless communications, medical clinics, and other technology-based businesses. He was an executive of a Wall Street energy futures brokerage firm, and negotiated the sale of the firm. He has worked at the law firm of Sullivan & Cromwell and the investment bank of Morgan Stanley. He holds a law degree from Harvard and an M.B.A. from The Wharton School and has taught and advised on negotiation to corporate and government leaders in more than 40 countries, including half of the Global 100 firms.

In 2004 he represented the borrower in completing the largest foreign-sourced commercial financing in the history of Ukraine, a $107.5 million Eurobond issue to finance commercial space ventures. In June, 2005, he became Chairman and CEO of Four Star Aviation of St. Thomas. He has also been chairman of Summus, a publicly-traded wireless firm, in the United States. In a prior career, Mr. Diamond was a journalist, including at The New York Times where he won a Pulitzer Prize as a part of a team investigating the crash of the space shuttle Challenger. He has written two books, two documentary films, and more than 2,000 published articles.